Creating Meaningful

Brands and Stories

Through Intuitive and

Impactful Design.

Leonita Ong

Leonita Ong

ABOUT ME
Creative Portfolio
ABOUT ME
Creative Portfolio
ABOUT ME
Creative Portfolio

UI/UX Designer

Photographer & Video Editor

Visual Designer

Creative Director

Women

4+ years of digital form, sharp interactions, and relentless creative discipline and effort.

Featured Projects
Creative Portfolio
Featured Projects
Creative Portfolio
Featured Projects
Creative Portfolio

A curated selection of my work across various media. This gallery highlights my process through visual design, company branding, videography, UI/UX, and illustration, showcasing how I build immersive design solutions that connect with audiences.


Woman Alone
Black Man

Clay Nicolas

June 10, 2025

Portfolios today must be more than archives—they need to feel alive, intentional, and editorial by design.

Woman Alone

Portfolio

Black Man

Clay Nicolas

June 10, 2025

Portfolios today must be more than archives—they need to feel alive, intentional, and editorial by design.

Black Man

Clay Nicolas

June 10, 2025

Portfolios today must be more than archives—they need to feel alive, intentional, and editorial by design.

Clients

(3)

FEATURED PROJECTS
CREATIVE PORTFOLIO
FEATURED PROJECTS
CREATIVE PORTFOLIO
FEATURED PROJECTS
CREATIVE PORTFOLIO
Man Side Pose
Woman Sofa
Pool Area
Woman Back Pose
Man Side Pose
Woman Sofa
Pool Area
Man Side Pose
Woman Sofa
Pool Area
SKILLSETS
CREATIVE PORTFOLIO
SKILLSETS
CREATIVE PORTFOLIO

Delivering,

D

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s

i

g

n

i

n

g

Designing

D

e

s

i

g

n

i

n

g

Delivering,

D

e

s

i

g

n

i

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g

What I Know

What I Do

What I Build

What I Design

01

Company Branding

Developing comprehensive visual identities and structural guidelines to ensure brand consistency across all corporate and commercial materials.

02

Social Media & Marketplace Design

Designing digital assets and layouts to support online marketing campaigns and maintain a consistent presence online.

03

Photography & Videography

Managing photography and videography media production, from initial storyboards, shot lists, camera works, to final edited photo and video, delivering polished commercial visuals.

04

UI/UX Design

Structuring functional and intuitive digital interfaces focused on user navigation, accessibility, and clear information for website and applications.

05

Illustration

Creating custom digital & handrawn illustrations and graphics assets to support broader design projects.

06

AI Generated Media

Utilizing latest advanced AI generative tools to rapidly prototype concepts, produce commercial backgrounds, and develop cinematic sequences for production workflows.

Company Branding

Developing comprehensive visual identities and structural guidelines to ensure brand consistency across all corporate and commercial materials.

Social Media & Marketplace Design

Designing digital assets and layouts to support online marketing campaigns and maintain a consistent presence online.

Photography & Videography

Managing photography and videography media production, from initial storyboards, shot lists, camera works, to final edited photo and video, delivering polished commercial visuals.

UI/UX Design

Structuring functional and intuitive digital interfaces focused on user navigation, accessibility, and clear information for website and applications.

Illustration

Creating custom digital & handrawn illustrations and graphics assets to support broader design projects.

AI Generated Media

Utilizing latest advanced AI generative tools to rapidly prototype concepts, produce commercial backgrounds, and develop cinematic sequences for production workflows.

Company Branding

Developing comprehensive visual identities and structural guidelines to ensure brand consistency across all corporate and commercial materials.

Social Media & Marketplace Design

Designing digital assets and layouts to support online marketing campaigns and maintain a consistent presence online.

Photography & Videography

Managing photography and videography media production, from initial storyboards, shot lists, camera works, to final edited photo and video, delivering polished commercial visuals.

UI/UX Design

Structuring functional and intuitive digital interfaces focused on user navigation, accessibility, and clear information for website and applications.

Illustration

Creating custom digital & handrawn illustrations and graphics assets to support broader design projects.

AI Generated Media

Utilizing latest advanced AI generative tools to rapidly prototype concepts, produce commercial backgrounds, and develop cinematic sequences for production workflows.

WORKING EXPERIENCES
CREATIVE PORTFOLIO
WORKING EXPERIENCES
CREATIVE PORTFOLIO
WORKING EXPERIENCES
CREATIVE PORTFOLIO

Experiences

Worked At

Trusted By

Collaborated With

Grown With

Kid Line Worldwide, Ltd.

2024 - present

Art Director & Designer

Full Time

PT. Alluraya Mega Sukses

2024

Brand Identity Designer

Full Time

PT Miliarder Sukses Bersama

2024-2025

Social Media Designer

Freelance

Les Esquisseurs

2022-2023

Graphic Designer & Illustrator

Full Time

CV. Sugarnuts Indonesia

2021-2022

Graphic Designer & Illustrator

Internship

PT. Krakatoa Studio Gemilang

2021

UI Designer & Illustrator

Internship

Bina Nusantara University

2018-2022

Bachelor Degree, Visual Comunication Design, GPA 3.82

Student

Kid Line Worldwide, Ltd.

2024 - present

Art Director & Designer

Full Time

PT. Alluraya Mega Sukses

2024

Brand Identity Designer

Full Time

PT Miliarder Sukses Bersama

2024-2025

Social Media Designer

Freelance

Les Esquisseurs

2022-2023

Graphic Designer & Illustrator

Full Time

CV. Sugarnuts Indonesia

2021-2022

Graphic Designer & Illustrator

Internship

PT. Krakatoa Studio Gemilang

2021

UI Designer & Illustrator

Internship

Bina Nusantara University

2018-2022

Bachelor Degree, Visual Communication Design, GPA 3.82

Student

Kid Line Worldwide, Ltd.

2024 - present

Art Director & Designer

Full Time

PT. Alluraya Mega Sukses

2024

Brand Identity Designer

Full Time

PT Miliarder Sukses Bersama

2024-2025

Social Media Designer

Freelance

Les Esquisseurs

2022-2023

Graphic Designer & Illustrator

Full Time

CV. Sugarnuts Indonesia

2021-2022

Graphic Designer & Illustrator

Internship

PT. Krakatoa Studio Gemilang

2021

UI Designer & Illustrator

Internship

Bina Nusantara University

2018-2022

Bachelor Degree, Visual Communication Design, GPA 3.82

Student

ORGANIZATION EXPERIENCES
CREATIVE PORTFOLIO
ORGANIZATION EXPERIENCES
CREATIVE PORTFOLIO
ORGANIZATION EXPERIENCES
CREATIVE PORTFOLIO

Organization

Contributing

Leading

Organizing

Empowering

Dungeons and Dragons Kediri Raya Community

2025-Now

Social Media Officer, Marketing Division Directed visual brand identity and content planning photos & videos to highlight community activity, event recaps, and campaign spotlights across platforms like Instagram and TikTok.

Teach For Indonesia Campaign, Bina Nusantara For Society I and II

2021-2022

Teaching Instructor & Curriculum Co-Writer Collaborated with faculty lecturers to develop and teach a targeted curriculum for Malang City MSMEs, including a specialized module on leveraging brand mascots for enhanced digital engagement. Facilitated workshops focused on adapting and optimizing product packaging strategies to ensure local business resilience during the Covid-19 pandemic.

Artocity

2020-2021

Design Committee Lead visual design and branding, including designing Artocity 2020 exhibition logo and digital assets for two public exhibitions, art competitions, and workshops.

Global Kids School, Al-Khoiriyah Pre-School, and Elim Bala Keselamatan Orphanage

2019-2020

Art & Craft Volunteer Instructed interactive art and craft sessions and community wall mural for students and orphanage residents to foster creative skill development. Served as the primary spokeperson with the school principals and orphanage head to coordinate scheduling and event logistics.

Bina Nusantara Malang Creative Camp

2019

Organizing Committee Member Organizing a three-day Creative Camp event, ensuring smooth operations as one of the person in contact for over 500 high school participants. Delivered welcoming public relations support by conducting informative, guided campus tours for high school attendees and participant’s parents.

Dungeons and Dragons Kediri Raya Community

2025-Now

Teach For Indonesia Campaign, Bina Nusantara For Society I and II

2021-2022

Artocity

2020-2021

Global Kids School, Al-Khoiriyah Pre-School, and Elim Bala Keselamatan Orphanage

2019-2020

Bina Nusantara Malang Creative Camp

2019

Dungeons and Dragons Kediri Raya Community

2025-Now

Social Media Officer, Marketing Division Directed visual brand identity and content planning photos & videos to highlight community activity, event recaps, and campaign spotlights across platforms like Instagram and TikTok.

Teach For Indonesia Campaign, Bina Nusantara For Society I and II

2021-2022

Teaching Instructor & Curriculum Co-Writer Collaborated with faculty lecturers to develop and teach a targeted curriculum for Malang City MSMEs, including a specialized module on leveraging brand mascots for enhanced digital engagement. Facilitated workshops focused on adapting and optimizing product packaging strategies to ensure local business resilience during the Covid-19 pandemic.

Artocity

2020-2021

Design Committee Lead visual design and branding, including designing Artocity 2020 exhibition logo and digital assets for two public exhibitions, art competitions, and workshops.

Global Kids School, Al-Khoiriyah Pre-School, and Elim Bala Keselamatan Orphanage

2019-2020

Art & Craft Volunteer Instructed interactive art and craft sessions and community wall mural for students and orphanage residents to foster creative skill development. Served as the primary spokeperson with the school principals and orphanage head to coordinate scheduling and event logistics.

Bina Nusantara Malang Creative Camp

2019

Organizing Committee Member Organizing a three-day Creative Camp event, ensuring smooth operations as one of the person in contact for over 500 high school participants. Delivered welcoming public relations support by conducting informative, guided campus tours for high school attendees and participant’s parents.

AWARDS
CREATIVE PORTFOLIO
AWARDS
CREATIVE PORTFOLIO
AWARDS
CREATIVE PORTFOLIO

Awards

Achievements

Milestones

Awarded For

Nominated

2nd International Visual Art Exhibition Multiframe #2 | Sebelas Maret University

2020

Exhibitor Selected through a competitive curation process to showcase original artwork at a prominent international art exhibition.

1st Place Winner Week 1, Bina Nusantara Inktober Contest

2020

Winner Awarded first place in Week 1 for illustration skills and creative execution.

Ngalam Bungkus Design Exhibition #1 | Indonesian Graphic Design Association

2020

Featured Designer Showcased packaging concepts at national design showcase after successfully passed expert curation panel.

2nd International Visual Art Exhibition Multiframe #2 | Sebelas Maret University

2020

1st Place Winner Week 1, Bina Nusantara Inktober Contest

2020

Ngalam Bungkus Design Exhibition #1 | Indonesian Graphic Design Association

2020

MY DESIGN PHILOSOPHY
CREATIVE PORTFOLIO
MY DESIGN PHILOSOPHY
CREATIVE PORTFOLIO
MY DESIGN PHILOSOPHY
CREATIVE PORTFOLIO
Man Back Pose
Black Man
Woman

Good design is just good storytelling. From early storyboards to the final edit, the goal is always to create something memorable and true to the brand. 

Good design is just good storytelling. From early storyboards to the final edit, the goal is always to create something memorable and true to the brand. 

I believe the best design has deep roots and a rich backstory. By mixing sharp creative direction and multimedia production, I help brands find their rhythm and tell their stories naturally.

TESTIMONIALS
CREATIVE PORTFOLIO
TESTIMONIALS
CREATIVE PORTFOLIO
TESTIMONIALS
CREATIVE PORTFOLIO

Great work is never done alone. Here are a few thoughts and shared experiences from the people I have had the pleasure of working things with.

From fellow co-workers, project stakeholder and managers, and end clients.

"Akihiko elevated every layer of our brand’s online presence. From motion details to structural layout, every piece felt crafted and intentional. The site not only looked beautiful but performed well too — and the entire collaboration process was smooth."

Red Woman

Jamie Meinecke

Director of Operational, Kid Line Worldwide Ltd.

"Saya sangat terkesan dengan caranya merencanakan serta menyusun strategi konten. Dia selalu memikirkan setiap detail dengan sangat matang. Passion yang dia tunjukkan terlihat jelas dalam setiap proyek yang dikerjakan. Selain menjadi rekan kerja yang berdedikasi dan profesional, dia orangnya sangat menyenangkan untuk diajak diskusi."

Man B&W

Rizaldi Firman

Founder, Dungeons & Dragons Kediri Raya

"Leo approach every project with a deep sense of purpose, she's a creative partner who truly understands what a customer wants. She always try to learn more about the project and clients to give her best at the design per customer's request. She always try to give the best quality in each of the projects she done"

Black Man

Ellen Christiani

Illustrator, Birru Creative Ecosystem

"Working with this designer was incredibly easy. Nailed the brief and turned it into a professional poster that captures the message I was going for. Will definitely be coming back for future projects."

Woman Side Pose

Kimberly Yang

End-Client, Fiverr Ltd.

"Having the opportunity to work and learn with Leonita, I have found them to be a highly focused and detail oriented designer who approaches every project with clear purpose and intention. She goes beyond aesthetics, creating designs that are both visually compelling and practical in real world use. Every element and design decision is thoughtfully crafted to deliver meaningful value to the user."

Woman Laughing

Fransiscus Handrianto

Designer & Illustrator, Hiidra Studio

FAQ
CREATIVE PORTFOLIO
FAQ
CREATIVE PORTFOLIO
FAQ
CREATIVE PORTFOLIO

FAQ.

Frequently Asked Questions and Their Answers

01

Curious what goes into a picture-perfect design?

02

What's your process like?

03

How involved do I need to be in the process?

04

What services do you offer?

05

How do you use AI in your workflow?

06

When should i contact you about ordering your services?

Curious what goes into a picture-perfect design?

What's your process like?

How involved do I need to be in the process?

What services do you offer?

How do you use AI in your workflow?

When should i contact you about ordering your services?

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